Meet the Minds Behind RE.DIRECT
Discover the talented individuals who drive innovation and excellence at RE.DIRECT. Our team is dedicated to helping your business grow and succeed.
Meet The Executives
Lauren Schauermann
Owner, Founding Executive
Kendryah Smith
Owner, Founding Executive
Jessica Schwerin
Owner, Founding Executive
Bryon James
President
Meet The Marketing Founders
Danielle Barnavon
Marketing Founder
Stacey Daly
Marketing Founder
Allison Kelly
Marketing Founder
Monica Cummings
Marketing Founder
Lauren Schauermann
Owner, Founding Executive
Crystal oversees sales and marketing efforts at RE.DIRECT. She is know for her expansive experience within sale sand business.
She has her degree in Business Management/Entrepreneurship and has more than a decade of sales experience within a variety of industries from door-to-door sales, insurance, tech recruitment, HRIS SAAS, and Sales Consulting/E-Learning.
Along with corporate experience, Crystal has opened 4 other business within e-commerce, brick-and-mortar quick service restaurant, real estate investments, and coaching
As VP of sales and marketing , She is a champion of RE.DIRECTS business model, which focuses on long term strategy in all facets of business by providing a single tool to support business functions while enabling learning, longevity, and profitability. She partners with the field to understand the delivery and tools needed to serve.
In addition to her many accomplishments in sales and business. Crystal is the CEO and Founder of The Wealthy Architect where she is fueled by the passion of empowering solopreneurs and business owners to reach their dream life and vision. Outside of business, she spends her time outdoors, hiking, camping, traveling, snowboarding, and most importantly spending time with her husband, children, and family.
Kendryah Smith
Owner, Founding Executive
Kendryah is one of the three founding executives of RE.DIRECT. She is known for her exceptional networking skills, driven personality, and larger-than-life faith.
Overcoming hardship and difficulty has propelled her to excel as a young entrepreneur, even when all odds were against her. She is passionate about encouraging and serving others, being an example of how all things are possible with God.
Kendryah is one of the three founding executives of RE.DIRECT. She is known for her exceptional networking skills, driven personality, and larger-than-life faith.
Overcoming hardship and difficulty has propelled her to excel as a young entrepreneur, even when all odds were against her. She is passionate about encouraging and serving others, being an example of how all things are possible with consistency, a tenacious spirit, and a willingness to learn.
Finding significant success in the digital landscape while simultaneously identifying market gaps was the launching pad and open door she needed to help birth the ideas behind RE.DIRECT. She is committed to excellence and is thrilled and honored to be part of this problem-solving, groundbreaking opportunity and business model.
If Kendryah isn’t singing, recording, or going on outdoor adventures, she is probably sitting in the sun somewhere sipping coffee, kayaking, or camping with her beautiful family—her four young sons and her wonderful, studly husband.
Jessica Schwerin
Owner, Founding Executive
Jessica is an incredibly strong-willed woman whose determination and resilience have shaped her remarkable journey. After successfully owning and scaling her lash business, her life took a dramatic turn on March 16, 2023. During an outdoor adventure with her family, their Polaris Razor hit a pothole and tipped over, resulting in the amputation of her dominant right arm. In an instant, Jessica lost her ability to continue her beloved lash business.
However, with unwavering faith in the Lord and her indomitable spirit, she refused to be defeated. Jessica channeled her strength into finding a new way to provide for her family, turning to the online world to build a business. As she navigated this new terrain, she identified significant gaps in the market, which helped inspire the creation of RE.DIRECT. This digital marketing platform aims to streamline business processes by keeping all essential tools in one place, reflecting Jessica’s dedication to helping fellow business owners achieve success with efficiency and ease.
Bryon James
President
Bryon is the President of RE.DIRECT. He is known for his Legendary success in the sales and networking marketing industry, leadership training & coaching, and freedom focused lifestyle.
Bryon is a Marine Corps veteran, loyal husband, devoted father, entrepreneur, investor, adventurer… that is led in all areas of this life by his faith.
With over 18 years and 8 figure earnings in community based marketing, Bryon has become a sought after thought leader in the space. He owns multiple businesses, is an angel investor in several companies and has sat on the board as president and advisor of publicly traded companies.
Bryon brings a high level of leadership and experience to the RE.DIRECT Executive Team and Marketing Partners. He is championing the opportunity of bringing together the largest superpowers in sales and marketing though RE.DIRECT’s one of a kind business opportunity.
Danielle Barnavon
Marketing Founder
Danielle has over a decade of experience in the corporate field, starting in finance and eventually transitioning into marketing. For the past five years, she has excelled as a full-time realtor, earning a reputation as a top producer. Danielle’s dedication to her clients has been recognized with a prestigious accolade, being voted among the top three realtors out of over 7,000 for customer service in Florida Today’s Magazine.
In addition to her real estate success, Danielle ventured into digital marketing, affiliate marketing, and content creation, quickly earning multiple six-figure incomes in the online space within the coaching and travel niches. During her real estate career, Danielle was with two cloud-based real estate brokerages that featured revenue share models, similar to RE.DIRECT’s compensation plan.
Her true passion is teaching others how to monetize their knowledge and passions to create stable, recurring revenue with automated systems. This passion led her to feel deeply aligned with RE.DIRECT when she was approached to be one of its founding members. Danielle’s diverse background and commitment to empowering others have made her a standout professional in both real estate and the digital marketing arena.
Stacey Daly
Marketing Founder
Bringing over two years of digital and affiliate marketing expertise, Stacey is lit up with passion for all things social media marketing. Coming from the commercial construction industry with a strong leadership background, Stacey knows how to build success from the ground up. Her “rags to riches” story is like no other, and she uses it to motivate others every day.
Stacey excels in helping others find their voice in all aspects of life, practicing full transparency in her sales tactics. Her TikTok growth method is a game-changer, capable of scaling any social media account once mastered. Teaching clients how to harness this power is her passion. She will help you identify your roadblocks and show you how to overcome them, always with her trademark strong personality.
Stacey enjoys fishing, hunting, and anything outdoors during the summer. She has two adult kids who are her world. Since stepping into this space, Stacey has been a trailblazer and intends to continue leading the way with RE.DIRECT, so her customers don’t have to.
Allison Kelly
Marketing Founder
With over 17 years of sales expertise, Allison is a go-to authority for all things sales, always ready to help those eager to learn. Building trust with her customers and community is her superpower.
As a successful sales performance coach, she excels in relational skills such as building rapport, forming meaningful connections quickly, and making people feel safe, confident, and heard. Teaching clients how to overcome obstacles and find success is her passion. She helps identify all speedbumps and provides solutions to overcome them, always with a smile on her face.
Allison loves traveling anywhere and everywhere she can, living poolside when possible, and is a skilled artist, all while homeschooling her three youngest boys.
Monica Cummings
Marketing Founder
Monica Cummings is a graduate of the Cornell University School of Hotel Administration. She began her career as a Fortune 500 financial analyst in hotel brokerage. Seeking a better work-life balance, Monica transitioned to recruiting finance professionals, but her desire to stay home with her children led her to explore new opportunities.
Determined to contribute financially while being a hands-on mom, Monica found success in network marketing. She built a large team, rose through the leadership ranks, and generated millions in sales. This success paved the way for her venture into digital and affiliate marketing, where she quickly excelled.
Monica identified a significant gap in the market: the need for systems that help entrepreneurs stay organized and automate tasks to balance business and family life, achieving true freedom of time and money. She connected with the owners of Re.Direct and immediately realized the full potential of this opportunity to revolutionize entrepreneurship and create opportunities for everyone, regardless of their experience or background.
Monica’s passion is to help aspiring entrepreneurs create the ultimate freedom of time and money, empowering ordinary people to build their dream lives. Drawing from her corporate and network marketing experiences, she emphasizes the power of relationships, community, and duplicatable systems to enable anyone to build a successful business.
Outside of business, she cherishes time with her husband and two young boys, embracing family life, traveling, and experiencing life to the fullest.
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Ready to Transform Your Business?
At RE.DIRECT, we are committed to driving your business forward with innovative solutions and dedicated support. Join us on this journey to freedom.