Meet the Minds Behind ReDirect

Discover the talented individuals who drive innovation and excellence at ReDirect. Our team is dedicated to helping your business grow and succeed.

Our mission: to empower entrepreneurs and creators to streamline their businesses, grow with confidence, and achieve the freedom they deserve. But we’re not just here to simplify operations—we’re building a movement of dreamers, doers, and impact-makers who are ready to create lasting success, together.

Our vision is to provide entrepreneurs with the tools, knowledge, community, and support they need to thrive in the digital space. We aim to be the leading platform for simplifying business growth, fostering collaboration, delivering value, and enabling financial freedom through automation, recurring revenue, personal brand development, and marketing expertise.

Meet The Executive Team

redirect software executive team

Meet The Executive Team

Lauren Taylor

Lauren Taylor

Owner, Founding Executive

Kendryah Smith

Kendryah Smith

Owner, Founding Executive

Jessica Schwerin

Jessica Schwerin

Owner, Founding Executive

Bryon James

Bryon James

President

Gisella Bergelund

Gisella Bergelund

Chief Financial Officer

Lauren Taylor

Owner, Founding Executive

With a dynamic and diverse career, Lauren brings a wealth of experience in network marketing, direct sales, high-ticket coaching, client success management, and software as a service (SaaS). Her journey has been defined by a commitment to excellence and innovation, consistently striving to exceed client expectations and drive business growth.

Lauren’s expertise in network marketing and direct sales has equipped them with the skills to build and lead high-performing teams, develop effective sales strategies, and foster strong client relationships. She has a proven track record of success in high-ticket coaching, where they have guided clients towards achieving their personal and professional goals, delivering measurable results and transformative experiences.

In her role as a Client Success Manager, Lauren has excelled in ensuring client satisfaction, optimizing onboarding processes, and implementing retention strategies that drive long-term value. Her hands-on experience with SaaS products has provided them with a deep understanding of the technology landscape and the ability to leverage software solutions to meet diverse client needs.

Driven by a vision to pioneer the digital realm, Lauren is dedicated to creating RE.DIRECT, that leads the way in innovation, creativity, and impact. Her passion for technology and entrepreneurship fuels their ambition to build a digital-first enterprise that not only meets the demands of the modern market but also sets new standards for excellence and customer satisfaction.

 

Kendryah Smith

Owner, Founding Executive

Kendryah is one of the three founding executives of RD. She is known for her exceptional networking skills, driven personality, and EXCLEMPAMENTORY  faith.

Overcoming hardship and difficulty has propelled her to excel as a young entrepreneur, even when all odds were against her. She is passionate about encouraging and serving others, being an example of how all things are possible with consistency, a tenacious spirit, and a willingness to learn.

Finding significant success in the digital landscape while simultaneously identifying market gaps was the launching pad and open door she needed to help birth the ideas behind RE.DIRECT. She is committed to excellence and is thrilled and honored to be part of this problem-solving, groundbreaking opportunity and business model.

If Kendryah isn’t sharpening her marketing and sales skills, leading worship, or going on outdoor adventures, she is probably sitting in the sun somewhere sipping coffee, kayaking, or camping with her beautiful family—her four young sons and her wonderful, studly husband.

 

Jessica Schwerin

Owner, Founding Executive

Jessica is an incredibly strong-willed woman whose determination and resilience have shaped her remarkable journey. After successfully owning and scaling her lash business, her life took a dramatic turn on March 16, 2023. During an outdoor adventure with her family, their Polaris Razor hit a pothole and tipped over, resulting in the amputation of her dominant right arm. In an instant, Jessica lost her ability to continue her beloved lash business.

However, with unwavering faith in the Lord and her indomitable spirit, she refused to be defeated. Jessica channeled her strength into finding a new way to provide for her family, turning to the online world to build a business.

As she navigated this new terrain, she identified significant gaps in the market, which helped inspire the creation of RE.DIRECT. This digital marketing platform aims to streamline business processes by keeping all essential tools in one place, reflecting Jessica’s dedication to helping fellow business owners achieve success with efficiency and ease.

Bryon James

President

Bryon is the President of RE.DIRECT. He is known for his Legendary success in the sales and networking marketing industry, leadership training & coaching, and freedom focused lifestyle.

Bryon is a Marine Corps veteran, loyal husband, devoted father, entrepreneur, investor, adventurer… that is led in all areas of this life by his faith.

With over 18 years and 8 figure earnings in community based marketing, Bryon has become a sought after thought leader in the space. He owns multiple businesses, is an angel investor in several companies and has sat on the board as president and advisor of publicly traded companies.

Bryon brings a high level of leadership and experience to the RE.DIRECT Executive Team and Marketing Partners. He is championing the opportunity of bringing together the largest superpowers in sales and marketing though RE.DIRECT’s one of a kind business opportunity.

Stacey Daly

Marketing Founder

Stacey Daly, Marketing Founder and Social Media Coach of ReDirect, brings a wealth of expertise in digital and affiliate marketing, driven by her passion for social media strategies. With a strong leadership background in commercial construction, Stacey built her success from the ground up. Known for her “rags to riches” journey, she has excelled in growing multiple TikTok accounts to tens of thousands of followers and earning $400,000 per year through social media marketing alone. She inspires others by teaching highly skilled strategies and exemplifies that, no matter where you come from, with determination and the right attitude, you can overcome challenges and achieve excellence.

Stacey enjoys fishing, hunting, and anything outdoors during the summer. She has two adult kids who are her world. Since stepping into this space, Stacey has been a trailblazer and intends to continue leading the way with RE.DIRECT, so her customers don’t have to.

Gisella Bergelund

Chief Financial Officer

Gisella serves as the consulting CFO for ReDirect, a forward-thinking SaaS company. She is a growth-focused and dynamic leader with a proven track record in financial services, specializing in driving sales growth, enhancing team productivity, and developing impactful investor communications. Her expertise spans B2B and B2C sales strategies, key account management, and business development across diverse sectors. Gisella excels in leading cross-functional teams, negotiating strategic partnerships, and executing successful product launches to maximize market penetration.With a strong emphasis on building client relationships and boosting sales performance, Gisella is dedicated to delivering sustained growth and achieving corporate objectives. She employs a strategic approach, leveraging data-driven insights to optimize sales operations and support organizational success.Gisella’s areas of expertise include:

• Client Portfolio Management
• Lead Generation & Client Retention
• Sales Growth & Strategy Development
• Strategic Planning & Execution
• Investment Narrative Creation
• Financial Performance Communication
• Sales Operations Optimization
• Investment Analysis & Solutions
• Client Relationship Management

Fluent in English and Spanish, Gisella thrives in a global marketplace, navigating complex sales environments with precision. Her strategic acumen in sales and business development consistently delivers value for clients and drives organizational success.

Ready to take your business to the next level?